Why Purpose-Washing Will Ruin Your Brand
Let’s be honest…nobody’s falling for it anymore. As we approach 2025, consumers can see straight through brands that claim to care about a cause without actually doing anything meaningful. It’s called Purpose-Washing, and it’s one of the fastest ways to destroy your reputation.
Cutting Through the Clutter: Why Simplicity is Key to Branding Success
In an age where consumers are constantly bombarded by content, most brands are failing to connect, not because they’re missing the mark, but because they’re complicating the story. At Vivify, we’ve built our approach around simplifying brand narratives to cut through the noise. The truth is, simplicity sells. But it’s not just about stripping back—it’s […]
Mastering Brand Positioning: The Art of Standing Out in the Wellness Retreat Space
In a world that spins faster than ever, where stress and burnout have become unwelcome companions, the wellness retreat industry stands tall as a haven of tranquillity and rejuvenation. Amidst the rise of green smoothies, mindfulness apps, and yoga studios on every corner, how does one wellness retreat stand out from the rest? The answer […]
