From Quick Wins to Market Longevity: Why First-Time-Right Positioning Saves Years
Getting positioning right from day one isn’t just about brand polish, it’s about efficiency, speed to market, and building a business that endures. If you treat positioning as an afterthought, you pay for it, in wasted budget, missed opportunities, and diluted identity. In luxury wellness and longevity, the cost of getting it wrong is measured […]
Brand Longevity in a Longevity Era
Longevity isn’t just about human health, it’s about brand health too. In a sector where trends come and go, the brands that position themselves correctly are the ones that achieve true longevity. Brands created to dominate, not disappear. Luxury wellness is at a tipping point. The industry is exploding, but sameness is killing brands. Too […]
Why Vivify Sells Value, Not Time. And Why That Matters.
Most agencies sell time. It’s the foundation of their proposals, “Hire us, and we’ll dedicate X amount of hours per week or month to your business.” On the surface, it makes perfect sense. Time is a tangible metric, an easy way to justify cost and allocate resources. But at Vivify, we see things differently.
Marketing Trends 2025: Insights and Predictions
The marketing landscape in 2025 is set to be bold, dynamic, and deeply customer-centric. At Vivify, we believe this isn’t just about keeping up with trends, it’s about owning them, shaping them, and leading the charge. So, consider this not just a guide to next year’s key focuses, but a blueprint for trailblazers who want to make waves, not ripples. Let’s dive in.