Why Vivify Sells Value, Not Time. And Why That Matters.
Most agencies sell time. It’s the foundation of their proposals, “Hire us, and we’ll dedicate X amount of hours per week or month to your business.” On the surface, it makes perfect sense. Time is a tangible metric, an easy way to justify cost and allocate resources. But at Vivify, we see things differently.
The Actify Cue Cycle: Winning Customers at Every Stage
Timing is everything when it comes to engaging customers. The Actify Cue Cycle, awareness, consideration, purchase, loyalty, and advocacy, isn’t just a model; it’s the blueprint for turning curiosity into action. Let’s break down how today’s most forward-thinking brands are nailing every stage, and how your brand can too.
Marketing Trends 2025: Insights and Predictions
The marketing landscape in 2025 is set to be bold, dynamic, and deeply customer-centric. At Vivify, we believe this isn’t just about keeping up with trends, it’s about owning them, shaping them, and leading the charge. So, consider this not just a guide to next year’s key focuses, but a blueprint for trailblazers who want to make waves, not ripples. Let’s dive in.
Why Purpose-Washing Will Ruin Your Brand
Let’s be honest…nobody’s falling for it anymore. As we approach 2025, consumers can see straight through brands that claim to care about a cause without actually doing anything meaningful. It’s called Purpose-Washing, and it’s one of the fastest ways to destroy your reputation.
