Why Purpose-Washing Will Ruin Your Brand
Let’s be honest…nobody’s falling for it anymore. As we approach 2025, consumers can see straight through brands that claim to care about a cause without actually doing anything meaningful. It’s called Purpose-Washing, and it’s one of the fastest ways to destroy your reputation.
Cutting Through the Clutter: Why Simplicity is Key to Branding Success
In an age where consumers are constantly bombarded by content, most brands are failing to connect, not because they’re missing the mark, but because they’re complicating the story. At Vivify, we’ve built our approach around simplifying brand narratives to cut through the noise. The truth is, simplicity sells. But it’s not just about stripping back—it’s […]
The Importance Of Video In Your Paid Social Campaigns
Facebook Ads Manager is an incredibly powerful tool for digital advertisers, allowing businesses to target specific audiences with tailored ads. However, with so many businesses vying for attention on the platform, it can be challenging to stand out from the crowd. This is where video advertising comes in – by leveraging the power of sight, […]
