From Quick Wins to Market Longevity: Why First-Time-Right Positioning Saves Years
Getting positioning right from day one isn’t just about brand polish, it’s about efficiency, speed to market, and building a business that endures. If you treat positioning as an afterthought, you pay for it, in wasted budget, missed opportunities, and diluted identity. In luxury wellness and longevity, the cost of getting it wrong is measured […]