The Actify Cue Cycle: Winning Customers at Every Stage
Timing is everything when it comes to engaging customers. The Actify Cue Cycle, awareness, consideration, purchase, loyalty, and advocacy, isn’t just a model; it’s the blueprint for turning curiosity into action. Let’s break down how today’s most forward-thinking brands are nailing every stage, and how your brand can too.
Marketing Trends 2025: Insights and Predictions
The marketing landscape in 2025 is set to be bold, dynamic, and deeply customer-centric. At Vivify, we believe this isn’t just about keeping up with trends, it’s about owning them, shaping them, and leading the charge. So, consider this not just a guide to next year’s key focuses, but a blueprint for trailblazers who want to make waves, not ripples. Let’s dive in.
Why Purpose-Washing Will Ruin Your Brand
Let’s be honest…nobody’s falling for it anymore. As we approach 2025, consumers can see straight through brands that claim to care about a cause without actually doing anything meaningful. It’s called Purpose-Washing, and it’s one of the fastest ways to destroy your reputation.
Cutting Through the Clutter: Why Simplicity is Key to Branding Success
In an age where consumers are constantly bombarded by content, most brands are failing to connect, not because they’re missing the mark, but because they’re complicating the story. At Vivify, we’ve built our approach around simplifying brand narratives to cut through the noise. The truth is, simplicity sells. But it’s not just about stripping back—it’s […]
Mastering Brand Positioning: The Art of Standing Out in the Wellness Retreat Space
In a world that spins faster than ever, where stress and burnout have become unwelcome companions, the wellness retreat industry stands tall as a haven of tranquillity and rejuvenation. Amidst the rise of green smoothies, mindfulness apps, and yoga studios on every corner, how does one wellness retreat stand out from the rest? The answer […]
Emotional Marketing And Why It Matters
Marketing campaigns are a crucial part of any business strategy. They help businesses to promote their products and services to potential customers, but more importantly, they help create a connection between the brand and the consumers. One of the most effective ways to do this is through marketing campaigns that make emotional connections to viewers. […]
Is Your eCommerce Store Underperforming?
As an eCommerce store owner, it’s essential to keep a close eye on your website’s performance to ensure that it’s meeting your business goals. While there are various ways to measure the success of your eCommerce store, some key indicators can help you identify if your store is underperforming. In this blog, we’ll discuss how […]
The Importance Of Video In Your Paid Social Campaigns
Facebook Ads Manager is an incredibly powerful tool for digital advertisers, allowing businesses to target specific audiences with tailored ads. However, with so many businesses vying for attention on the platform, it can be challenging to stand out from the crowd. This is where video advertising comes in – by leveraging the power of sight, […]
Thriving Amid Adversities: The Resilience Of The Wellness Resort Industry
User-Generated Content For Marketing Wellness Resorts Wellness resorts face unique challenges when it comes to advertising their target audiences effectively. One key to successful marketing lies in authenticity – an idea which resonates strongly with consumers. We will explore this concept further in this article and how user-generated content (UGC) can create impactful campaigns. Authenticity […]
User-Generated Content For Marketing Wellness Resorts
Market Saturation: The rapid growth in the number of wellness resorts has resulted in high levels of market saturation and fierce competition between establishments competing for guests’ attention, making it more difficult for smaller or lesser-known establishments to distinguish themselves and become prominent within their industries. This has led to many resorts finding it challenging […]
