Brand Longevity in a Longevity Era
Longevity isn’t just about human health, it’s about brand health too. In a sector where trends come and go, the brands that position themselves correctly are the ones that achieve true longevity. Brands created to dominate, not disappear. Luxury wellness is at a tipping point. The industry is exploding, but sameness is killing brands. Too […]
Scaling Brand Equity and Optimising Occupancy in the Luxury Wellness Market
As global interest in preventive health and longevity reaches new heights, the luxury wellness sector is experiencing a demand surge. Yet, despite rising appetite, many high-end wellness destinations and clinics struggle with inconsistent occupancy and diluted brand equity. In a market where the price tag is high and trust is everything, perception is performance. The […]
The Actify Cue Cycle: Winning Customers at Every Stage
Timing is everything when it comes to engaging customers. The Actify Cue Cycle, awareness, consideration, purchase, loyalty, and advocacy, isn’t just a model; it’s the blueprint for turning curiosity into action. Let’s break down how today’s most forward-thinking brands are nailing every stage, and how your brand can too.
Why Purpose-Washing Will Ruin Your Brand
Let’s be honest…nobody’s falling for it anymore. As we approach 2025, consumers can see straight through brands that claim to care about a cause without actually doing anything meaningful. It’s called Purpose-Washing, and it’s one of the fastest ways to destroy your reputation.