The Actify Cue Cycle: Winning Customers at Every Stage
Timing is everything when it comes to engaging customers. The Actify Cue Cycle, awareness, consideration, purchase, loyalty, and advocacy, isn’t just a model; it’s the blueprint for turning curiosity into action. Let’s break down how today’s most forward-thinking brands are nailing every stage, and how your brand can too.
Why Purpose-Washing Will Ruin Your Brand
Let’s be honest…nobody’s falling for it anymore. As we approach 2025, consumers can see straight through brands that claim to care about a cause without actually doing anything meaningful. It’s called Purpose-Washing, and it’s one of the fastest ways to destroy your reputation.
