Why Vivify Sells Value, Not Time. And Why That Matters.
Most agencies sell time. It’s the foundation of their proposals, “Hire us, and we’ll dedicate X amount of hours per week or month to your business.” On the surface, it makes perfect sense. Time is a tangible metric, an easy way to justify cost and allocate resources. But at Vivify, we see things differently.
The Actify Cue Cycle: Winning Customers at Every Stage
Timing is everything when it comes to engaging customers. The Actify Cue Cycle, awareness, consideration, purchase, loyalty, and advocacy, isn’t just a model; it’s the blueprint for turning curiosity into action. Let’s break down how today’s most forward-thinking brands are nailing every stage, and how your brand can too.
Marketing Trends 2025: Insights and Predictions
The marketing landscape in 2025 is set to be bold, dynamic, and deeply customer-centric. At Vivify, we believe this isn’t just about keeping up with trends, it’s about owning them, shaping them, and leading the charge. So, consider this not just a guide to next year’s key focuses, but a blueprint for trailblazers who want to make waves, not ripples. Let’s dive in.
Why Purpose-Washing Will Ruin Your Brand
Let’s be honest…nobody’s falling for it anymore. As we approach 2025, consumers can see straight through brands that claim to care about a cause without actually doing anything meaningful. It’s called Purpose-Washing, and it’s one of the fastest ways to destroy your reputation.
Cutting Through the Clutter: Why Simplicity is Key to Branding Success
In an age where consumers are constantly bombarded by content, most brands are failing to connect, not because they’re missing the mark, but because they’re complicating the story. At Vivify, we’ve built our approach around simplifying brand narratives to cut through the noise. The truth is, simplicity sells. But it’s not just about stripping back—it’s […]
Emotional Marketing And Why It Matters
Marketing campaigns are a crucial part of any business strategy. They help businesses to promote their products and services to potential customers, but more importantly, they help create a connection between the brand and the consumers. One of the most effective ways to do this is through marketing campaigns that make emotional connections to viewers. […]
Is Your eCommerce Store Underperforming?
As an eCommerce store owner, it’s essential to keep a close eye on your website’s performance to ensure that it’s meeting your business goals. While there are various ways to measure the success of your eCommerce store, some key indicators can help you identify if your store is underperforming. In this blog, we’ll discuss how […]
